Acoustic Launches AI Marketing Teammate Amid Industry-Wide Innovation

Acoustic, a provider of behavioral intelligence solutions for customer engagement, has launched Acoustic AI, an agentic marketing teammate that continuously evaluates live first-party customer behavior. This tool allows marketing teams to identify emerging revenue opportunities and act on them in real-time.

The solution is built directly into Acoustic's platform and utilizes its proprietary In-Market Index tool, which can evaluate 27 different behavioral attributes to produce a real-time intent score that reveals when customer interest is building, changing, or fading. The system then connects those signals to a brand's product catalog and prioritizes the opportunities most worth acting on.

Additionally, Salesforce has expanded its Headless 360 offering across its platform, making it easier for authorized AI agents to securely discover, understand, and take action across the enterprise. This update includes new Model Context Protocol (MCP) servers, Data 360 capabilities, Slack integrations, developer tools, reusable Skills, and headless experiences across every major cloud.

Other notable announcements include Agiloft's debut of an Enterprise CLM integration for Salesforce, Pegasystems' AI advancements for its solution suite, Talkdesk's new offering for Financial Centers, and Uniphore's Marketing AI solution.