Advertiser Executives Give Top Marks to Google, Food Network, and Univision

Advertiser Perceptions has released its first 'advertiser experience' index, rating media companies based on the opinions of thousands of advertiser executives. The survey, conducted every six months via the Advertising Intelligence Report, assessed over 30 criteria across four media categories: digital, television, print, and audio.

The top-performing media brands in each category are Google for digital, Food Network for television, Travel + Leisure for print, and Univision for audio. These companies were chosen based on their ability to meet advertiser needs and expectations, inform advertisers and prospects about the brand, make doing business easy and effective, and satisfy clients who would recommend its advertising to others.

The survey covered 150 digital media brands, 125 television brands, 130 print media brands, and 20 audio media brands. Other companies that received top nods include ESPN, Amazon Media, Hulu, NFL, and Pandora for digital; ABC, ESPN, NBC, and HGTV for TV; Food Network Magazine, New York Times, People, and Conde Nast Traveler for print; and Pandora, iHeart Radio, Westwood One, and Cox Media for the audio category.