AI Giants Admit Existential Threat to Publishers
Internal documents and sworn testimony from top executives at OpenAI and Microsoft reveal that their AI products pose an 'existential threat' to publishers. The companies' own research shows that their models are direct substitutes for journalism, with OpenAI's head of ChatGPT, Nick Turley, writing in internal communications that publishers face a significant threat from AI.
Microsoft CEO Satya Nadella testified under oath that conversing with chatbots has substituted accessing news content directly on websites or through traditional search engines. Brent Hecht, Microsoft's director of applied science, warned colleagues about the 'doom loop' created by scraping news content, calling it an 'astonishing theft of unprecedented proportions' and 'the largest theft of labor in human history.'
The companies allegedly obtained publisher content by circumventing paywalls, with OpenAI researcher Nick Ryder sharing a hack to bypass The New York Times paywall. The filing also cites internal measurements from Microsoft showing that Copilot queries produced significantly lower click-through rates for Times-owned websites compared to conventional Bing searches.