AI in the Kitchen: Grocer Finds Practical Value with Google's Gemini

Edy Massih, a grocer who runs catering operations, has found a practical application for Google's Gemini AI. He uses it to scale recipes from four people to 200 guests, adjusting cooking times and techniques accordingly.

The AI doesn't just multiply ingredients; it rebuilds recipes from the ground up when clients require gluten-free or dairy-free options. Massih also uses Gemini to generate precise shopping lists, calculate quantities down to specific measurements, and even suggests vendor alternatives when certain ingredients aren't available.

This approach sidesteps the usual AI implementation challenges, requiring no custom training data, expensive integrations, or technical teams. Instead, Massih simply started conversations with Gemini about his business problems and discovered its capabilities.