AI Integration Hinges on Workflow Design, Trust, Goldman Says

Paula Goldman, Salesforce's Chief Ethical and Humane Use Officer, emphasizes that integrating AI effectively is not just about creating stronger models but also about designing how people and AI work together. In a recent interview on 'The Close', she discussed her new book 'Manage the Machine' and highlighted key factors for success.

Goldman argues that companies seeing the best outcomes are thinking about workflow design, trust, and how AI can help people do bigger and better work. She stresses that the machine can be managed, rather than relying solely on its capabilities.

The interview with Romaine Bostick took place on September 22nd, 2026, as part of 'The Close' series. Goldman's perspective provides insight into what companies should focus on to maximize AI benefits.