AI Overviews Dominate Search Results: Tools Emerge to Track This New Feature

Google's AI Overviews have become increasingly prevalent in search results, appearing on around 50% of searches. These overviews sit above organic results and contain multiple cited sources rather than a single ranking position.

To track this new feature, various tools have emerged, each with its own strengths and weaknesses. Semrush's AI Visibility Toolkit stands out for its ability to surface the specific prompts users are asking AI platforms in a particular industry, along with LLM volume scores and search intent.

Ziptie, on the other hand, uses real browser sessions with actual Google accounts to render search results as an actual user would. This methodology difference matters more for AI Overviews than for any other SERP feature.