AI-Powered Brand Discovery Takes Center Stage at Statusphere Summit
Statusphere is hosting its first Status Summit on October 7 in New York City during Advertising Week New York. The invitation-only event will bring together senior marketing leaders and creators from Statusphere's network to discuss how artificial intelligence is changing brand discovery.
Confirmed speakers include Kelly Mahoney, Chief Marketing Officer of Ulta Beauty; Joshua Spanier, Vice President of AI and Marketing Strategy at Google; and Benoit Vatere, Chief Media and Digital Commerce Officer of Liquid Death. The summit will cover seven areas: consumer intelligence, AI-powered discovery, creator content, search, commerce, visual discovery, and creative performance.
According to Kristen Wiley, founder and CEO of Statusphere, 'the way brands get discovered is fundamentally changing.' She said that 'what real people say about a product increasingly influences what platforms recommend and what consumers purchase.'