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Alexa+ Powers Up Fire TV Search and Mobile App

Guavy AI Editorial Team Published September 30, 2026

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Amazon's Fire TV is getting an upgrade with new software updates that introduce smarter search capabilities powered by Alexa+. The update allows users to ask more complex questions and receive personalized responses. For example, a user can ask 'Alexa, I'm diving into the Marvel universe. Show me the movies in the universe timeline order.'

The Fire TV mobile app is also getting an upgrade with the integration of Alexa+, allowing users to search for entertainment on their phone and add titles to their watchlist with ease. The app will also feature article sharing, photo inspiration, and watching capabilities.

Additionally, Amazon is enhancing various entertainment hubs within the Fire TV experience, including live content from over 40 apps, cloud gaming, and creator content. The new Amazon Music app on Fire TV will bring together music videos, video podcasts, live concerts, and original content in a single redesigned app.

Alexa+ Powers Up Fire TV Search and Mobile App

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