Always Prioritizes Postpartum Protection with New Product Recognition

Procter & Gamble's Always brand has acknowledged the importance of trusted protection for postpartum mothers. The announcement highlights the company's commitment to supporting new moms during their recovery and adjustment period.

According to the company, many women experience physical and emotional changes throughout their postpartum journey, which can last longer than six weeks after childbirth. To address this need, Always has developed products that offer up to 12 hours of protection, up to 100% leak-free coverage, and are hypoallergenic, fragrance-free, and dermatologist-approved.

Always Ultra Thin Extra Heavy Overnight Pads have been recognized by PARENTS as one of the best products for new moms. The product absorbs 2X faster than leading store-brand pads and helps women feel cleaner and drier in seconds. The company's commitment to delivering trusted protection is evident in its promise to help women feel more comfortable and confident during this critical period.

Valerie Bobart, an Always senior scientist, shared her personal experience of relying on the brand's products after childbirth. She noted that the company's mission is to deliver products that meet women's evolving needs, especially during life's important moments.