Amazon CEO Sells 1,000 Shares Under Pre-Arranged Trading Plan

Amazon's CEO Worldwide Amazon Stores, Douglas J. Herrington, sold 1,000 shares of the company's common stock on October 1, 2026, at a price of $251.50 per share. The sale was conducted under a Rule 10b5-1 trading plan, which he adopted on November 10, 2025. This plan allows insiders to trade shares according to a pre-set schedule, ensuring transparency and preventing accusations of insider trading.

Following the sale, Herrington's direct holdings in Amazon reduced to 474,681 shares. Additionally, he holds 6,609.348 shares indirectly through an Amazon.com 401(k) plan account. The transaction was reported to the SEC on October 5, 2026, and was accepted by EDGAR, the SEC's electronic filing system.

The sale's total value amounted to $252,000. The remaining shares after the transaction indicate that Herrington continues to maintain a significant stake in the company. The Rule 10b5-1 trading plan under which the sale was made is designed to provide a legal framework for insiders to execute trades without the appearance of improper use of non-public information.