Amazon CEO sells $251,500 in shares amid growth projections
Douglas J. Herrington, CEO of Worldwide Amazon Stores, sold 1,000 shares of Amazon.com Inc. stock on October 1, 2026, totaling $251,500. The shares were sold at $251.50 each under a Rule 10b5-1 trading plan adopted on November 10, 2025. After the sale, Herrington holds 474,681 shares directly and 6,609.348 shares indirectly through an Amazon 401(k) plan.
This transaction occurred while Amazon trades at a P/E ratio of 20.4 and a market capitalization of $2.71 trillion. According to InvestingPro, the stock appears undervalued, placing it on the platform’s Most Undervalued list.
Recent analyst updates highlight Amazon’s growth prospects. TD Cowen reiterated a Buy rating with a $350 price target, citing strong cloud computing growth, with AWS revenue projected at $202 billion in the third quarter of 2026. Cantor Fitzgerald maintained an Overweight rating with a $320 target, noting new AI-powered advertising tools launched at the unBoxed 2026 conference.
Wells Fargo also reiterated an Overweight rating with a $338 target after Amazon announced a 15% increase in GPU reserve pricing for AWS. Evercore’s survey showed positive revenue trends in digital ad spending, while Goldman Sachs added Amazon to its Director’s Cut list for October.