Amazon CEO sells $251,500 in stock amid strong analyst support

Douglas J. Herrington, CEO of Worldwide Amazon Stores, sold 1,000 shares of Amazon.com Inc. common stock on October 1, 2026, totaling $251,500. The shares were sold at $251.50 each under a prearranged trading plan established on November 10, 2025. Following the transaction, Herrington directly holds 474,681 shares and indirectly owns 6,609.348 shares through an Amazon.com 401(k) plan.

This insider sale occurred as Amazon trades at a price-to-earnings (P/E) ratio of 20.4 and a market capitalization of $2.71 trillion. Analysts at InvestingPro consider the stock undervalued relative to its fair value, positioning it among the platform’s most undervalued opportunities.

Recent updates from analysts reflect continued confidence in Amazon’s growth prospects. TD Cowen reiterated a Buy rating with a $350 price target, citing strong expected growth in Amazon Web Services (AWS). Cantor Fitzgerald maintained an Overweight rating with a $320 target, highlighting new AI-powered advertising tools unveiled at the unBoxed 2026 conference. Wells Fargo also kept an Overweight rating with a $338 target, following a 15% increase in AWS GPU reserve pricing. Evercore’s survey indicated positive trends in digital ad spending, while Goldman Sachs added Amazon to its Director’s Cut list for October.