Amazon.com Leaps into Decart AI Bidding War with Reported $6B Offer

Amazon.com (AMZN) is reportedly leading the bidding for AI company Decart AI in an ongoing sale process. This comes after NVIDIA exited acquisition talks with the company. Decart AI has also drawn interest from tech companies including SpaceX and Nebius.

The reported price tag for Decart AI is between $6 billion to $7 billion, which would be a significant use of capital for Amazon.com. A purchase at this size could add AI models, talent, and software to support AWS customers and internal products such as recommendations and advertising.

This potential deal further emphasizes the cloud and AI catalyst in Amazon.com's story, but also highlights concerns about ongoing AI spending converting into efficient returns.