Stocks
Amazon.com Stock Climbs 1.27% as Amazon Ads Unveils Unified Platform
On September 29, 2026, at 9:03 p.m. CEST, Amazon.com stock reached EUR 219.33 in after-hours trading, marking a 1.27 percent increase from its prior close of EUR 216.58.
The price movement came as Amazon Ads introduced a unified platform called Amazon Ads Agent at the unBoxed 2026 event. This new platform combines sponsored, display, video, and audio advertising into one experience, featuring a conversational AI assistant for campaign creation and optimization.
Amazon Ads also presented DVA+, which integrates previously separate programmatic advertising functions and utilizes shopping, browsing, and streaming signals to optimize campaign delivery.