Amazon.com Valuation May Be Mispriced by Up to 48%

Amazon.com's (AMZN) recent logistics moves could be undervaluing the company by as much as 48%, according to analysts. The retailer has extended fast, free Prime delivery and rolled out discounted multichannel fulfillment fees for merchants.

The changes come after Amazon's share price gained 7.17% over the past 90 days and delivered a 10.10% year-to-date return. Over three years, Amazon's total shareholder return was 97.95%, indicating stronger long-term momentum compared to recent short-term pullbacks.

Amazon is considered undervalued by most popular narrative, with a fair value of $475.09, significantly higher than its current market price of $249.38.