Amazon Dominates Celsius in Market Value and Growth Potential

Amazon and Celsius are two prominent consumer stocks that have been making waves in the market. Amazon, with its massive e-commerce scale and industry-leading AWS cloud computing division, dominates the global cloud and e-commerce markets. On the other hand, Celsius is a functional beverage company that has seen rapid expansion in the energy drink space through its partnership with PepsiCo.

Celsius's revenue reached $2.5 billion in FY 2025, representing growth of approximately 85.5% compared to the prior year. However, its net income was close to $108 million, leading to a net margin of about 4.3%. In contrast, Amazon reported revenue of nearly $716.9 billion in FY 2025, with a net income of close to $77.7 billion and a net margin of roughly 10.8%.

Amazon's dominance is attributed to its diversified tech and retail business, which provides critical infrastructure for the modern internet via AWS and various artificial intelligence services. While Celsius has built an impressive portfolio of energy drink brands, including Alani Nu and Rockstar Energy, its core brand is struggling. Sales declined sharply year over year in the most recent quarter, EPS missed estimates, and management is not expecting a return to growth until the end of the year.

A long-term investor would be better off owning one of the most dominant businesses in the world at a moment when all of its major divisions are firing, rather than betting on a beverage brand trying to find its footing. The Motley Fool Stock Advisor analyst team identified Amazon as not one of the top 10 stocks for investors to buy now.