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Amazon Dumps Droga5 ANZ Amid Search for New Creative Agency

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Amazon has ended its long-term relationship with Droga5 ANZ after several years of working together. The partnership included work across Amazon's broader brand and marketing portfolio, as well as Amazon Prime. This news comes just months after Droga5 launched a major campaign for Amazon in Australia, featuring comedian Steph Tisdell.

The split also coincides with the agency's recent appointment to Woolworths' creative account. However, Mumbrella understands that Amazon is now searching for a new creative agency and has not appointed VML to the business despite earlier reports suggesting otherwise.

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