Amazon Faces EU Scrutiny Amid Bullish Wall Street Predictions
Amazon is facing regulatory heat in Europe as EU regulators launch an early-stage review under the Digital Markets Act, following Germany's move to curb similar pricing practices and reclaim €59 million. The investigation targets Amazon's marketplace rules, which may discourage third-party sellers from offering lower prices on rival platforms or their own sites.
Despite this development, Wall Street remains bullish on Amazon stock, with analysts rating it a Strong Buy and assigning an average price target of $333.89 per share. This implies roughly 31% upside, backed by a top-tier Smart Score of 10/10.
In response to regulatory pressure, Amazon is focusing on worker benefits and AI innovation. The company has raised minimum starting pay for core operations staff to $20 an hour, introduced lifetime banking perks, and promised grocery discounts for all U.S. employees at Whole Foods and online.