Amazon Prime Big Deal Days 2026 Kicks Off with Deep Discounts
Amazon is kicking off its annual Prime Big Deal Days event just in time for the holiday shopping season. Running for 48 hours starting Tuesday, October 6, at 12:01 p.m. PT (3:01 a.m. ET), the sale offers sitewide discounts of up to 50% off. The event concludes on Wednesday, October 7, at 11:59 p.m. PT (2:59 a.m. ET Thursday, October 8).
Every category, from tech and streaming to fashion and beauty, will feature discounted items. Some deals are available for a limited time, while others last until the end of the event. Fans can also find discounted official merch from artists like Taylor Swift, Drake, and The Beatles.
While non-Prime members can access some deals, the best discounts are exclusively for Prime members. Those without a Prime membership can still take advantage of the savings by signing up for a 30-day free trial. After the trial, membership costs $14.99 per month or $139 per year. Young adults aged 18-24 can get a 50% discount, paying just $7.49 per month or $69 per year.
Highlights from the sale include the Apple AirPods Pro 3 at 28% off, Amazon Echo Dot at 50% off, and Beats Studio Pro at 50% off. Other notable deals feature the Amazon Kindle Paperwhite: Signature Edition, Amazon Fire TV Stick HD, and Marshall Emberton III.