Amazon Prime Big Deal Days to Offer Up to 60% Off on October 6-7

Amazon has announced plans for its Prime Big Deal Days sale, set to take place from October 6 to October 7, 2026. The event, exclusive to Prime members in 22 countries, will feature millions of discounts across various categories, including fashion, electronics, beauty, toys, and groceries. New deals will be released at midnight, 8 a.m., and 1 p.m. PDT each day, with some items offering up to 60% off.

The sale includes significant discounts on popular items, such as a $2,000 reduction on a Sony big-screen television, up to 50% off K-beauty products, and 40% off premium beauty brands like Charlotte Tilbury and La Roche-Posay. Additionally, Amazon highlights its Alexa for Shopping assistant, which can track price history for up to 365 days and automatically place orders when items reach a predetermined price set by the shopper.

Amazon also emphasizes the exclusivity and limited availability of the deals, noting that they are available only while supplies last. The event follows the company's Prime Day, which was moved to June 2026. The sale is expected to attract significant attention from brands and advertisers due to its high velocity and automation features.

Prime membership costs $14.99 per month or $139 per year in the United States, with special rates available for students and government assistance recipients. The sale dates may vary by country, but the Pacific timetable will apply, affecting the release times in different time zones.