Amazon Prime Day Highlights Best Alexa and Kindle Deals Amid Price Hikes

Amazon’s fall Prime Day is live, and while Alexa-powered devices are on sale, shoppers should be cautious. Amazon raised prices across its device categories in late August, meaning many discounts are actually less impressive than they appear. The company’s tactics make it harder to determine real value, but WIRED’s resident Kindle and Alexa expert offers a detailed breakdown of the best deals.

The Echo Spot stands out as the top Amazon Echo deal, now priced at $55 after a $55 discount. The Echo Studio (2nd Gen) maintains its original price of $220, offering strong sound quality without any price hike. The Echo Show 11, a favorite smart display, is available for $100 off its new price, while the Echo Dot (5th Gen) is the cheapest Echo at $40.

For Kindle fans, the Kindle Paperwhite Signature Edition is a standout deal at $170, a $80 discount. The Kindle Colorsoft is also discounted by $100, making it a more affordable option for color screen enthusiasts. Other notable deals include the Ember Artline TV, a 55-inch art-powered TV with Alexa+, now $400 off, and the Eero Pro 6E mesh Wi-Fi system, offering speedy connectivity at a reduced price.

While not all deals are exceptional, especially after recent price increases, WIRED’s expert analysis helps shoppers navigate Amazon’s Prime Day offerings to find the best value.