Amazon Prime Day Kicks Off with Top Tech and Gadget Deals
Amazon's annual fall Prime Day sale, now called Big Deal Days, kicked off on October 6, 2026, and will run through the end of the next day. The event offers Prime members exclusive discounts on a wide range of products, from tech gadgets to home appliances. WIRED's team of reviewers has handpicked the best deals based on their personal testing and price tracking, ensuring that shoppers get genuine value without falling for fake discounts.
Among the standout deals is the MacBook Air M5, now priced at $1,099, which is $200 off its original price. The AirPods Pro 3 are also on sale for $179, a $70 discount. For those looking to upgrade their grooming routine, the Philips Norelco OneBlade 360 is available for $35, a $15 savings. The Kindle Colorsoft is another highlight, discounted to $190, which is $100 off.
Other notable deals include the JBL Flip 7 Bluetooth Speaker for $110, a $40 discount, and the De'Longhi Rivelia automatic espresso machine for $1,000, a $300 savings. The sale also features a variety of other products, such as the Skylight Smart Calendar Max and the Anker Nano Power Bank, all carefully selected by WIRED's team to ensure quality and value.
The sale covers a broad range of categories, including Apple deals, Kindle deals, AV deals, tech deals, and more. Each section is curated to highlight the best discounts available, making it easier for shoppers to find the deals that matter most to them.