Amazon Seeks Emmy Broadcast Rights Amid Streaming Era
Amazon Prime Video is reportedly in talks to acquire the rights to broadcast the Emmy Awards. The move would mark a significant shift for the awards show, which has traditionally been aired on network TV through a rotating deal among ABC, CBS, Fox, and NBC.
The current wheel deal between the networks ended with last year's broadcast on NBC and Peacock. Amazon Prime Video is said to be angling to take over the telecast, potentially following in the footsteps of the Oscars, which have been aired on streaming platforms for several years.
The TV Academy has not commented on the matter, but industry insiders speculate that Amazon could leverage its technological capabilities to host the live ceremony. However, questions remain about how the Creative Arts and Primetime ceremonies would be adapted for a streaming format.