Amazon Stock Climbs Higher on Bullish Analyst Sentiment and Prime Deals
Amazon.com Inc. (AMZN) shares are climbing higher on Tuesday, driven by positive analyst sentiment and the launch of its Prime Big Deal Days event. Tigress Financial Partners reaffirmed its bullish stance, maintaining a Buy rating and a $385 price target for the stock. Analyst Ivan Feinseth highlighted Amazon’s integrated AI flywheel, which is accelerating growth across the company, particularly in AWS, advertising, and Prime engagement. He also noted expanding operating margins and a shift from capital burden to rising return on capital from AI infrastructure.
Beyond AI, Tigress Financial identified several other growth drivers for Amazon, including AWS, AI-powered shopping, faster delivery, and third-party sellers. Feinseth also praised Amazon Advertising as a high-margin growth engine and live sports as a key driver of Prime engagement. The firm included Amazon in its Research Focus List and Focus Opportunity Portfolio.
Other analysts share Tigress Financial’s optimism. Amazon holds an overall Buy rating on Wall Street, with an average price target of $333.08. Recent updates include TD Cowen’s $350 price target, Rosenblatt’s raised target to $360, and Wells Fargo’s target increase to $338.
Adding to the positive momentum, Amazon’s Prime Big Deal Days event began on Tuesday at 3:01 a.m. ET, offering exclusive deals across 35 categories through October 7. Prime members can access fast, free delivery on millions of deals, with new offers dropping three times a day. As of Tuesday, AMZN shares were up 1.63%, trading at $255.51.