Amazon Stock Price Target Cut by Rothschild: Analyst Sees 10% Drop
Amazon stock has stagnated at around $250 since early August, making it a risky investment. This is according to Rothschild & Co Redburn's Global Technology research head, Alexander Haissl.
In a note to clients on September 21, 2026, Haissl lowered Amazon's price target and changed his rating from 'buy' to 'hold', indicating bearishness on the e-commerce giant. He predicted that AMZN could fall to $230 next, a dip of $25 from its current price of $255.
This represents a 10% drop in value, which could turn an investment of $1,000 into $900 if the prediction is accurate. Haissl's caution stems from conservative growth expectations regarding Amazon Web Services (AWS), with deceleration and increasing AI competition making AMZN face potential headwinds compared to broader consensus expectations.
The analyst believes that without a support base, Amazon stock is prime for a fall on the charts.