Amazon Streamlines Ad Buys Across Multiple Formats with AI-Powered Unified Platform

Amazon's ad business is continuing to thrive, generating nearly $20 billion in revenue in Q2 2026 and beating analyst estimates. To build on this growth, Amazon has unveiled a unified platform called Amazon Ads Agent that combines its demand-side platform and ads console into one place. This platform brings together sponsored ads, display, video, and audio in one location.

The power of the platform is unlocked by artificial intelligence in the form of an updated chat experience that helps advertisers at every step of the process. Amazon Ads Agent allows advertisers to use three types of campaign types, including full-funnel campaigns that are now available to all advertisers in the United States.

Advertisers provide budget, products, and creative, and Amazon's AI handles planning, execution, and continuous optimization across channels. In a case study shared by Amazon, dog treat brand Canine Naturals used full-funnel campaigns to bring together its disparate efforts across the platform, cutting down on manual effort and demonstrating the effectiveness of advertising on sales.

Amazon Ads Agent also brings programmatic capabilities to all advertisers in the form of DVA+, a new ad format that unites display video and audio ads that were previously managed separately. The offering is powered by Amazon's Brand+ and Performance+ tools that identify audiences and optimize toward outcomes, respectively.