Amazon Teams Up with HYROX to Make Fitness Accessible to All

Amazon has partnered with HYROX, the world's largest fitness racing series, to support athletes at every stage of their fitness journey. The partnership aims to make fitness accessible to everyone, regardless of background, ability, or experience.

HYROX was founded in 2017 and has since grown into a global phenomenon, with over 1.5 million participants across 105 events in 35 countries last season. The format is simple: 8 x 1 km runs paired with 8 functional workout stations.

To celebrate the partnership, Amazon has launched dedicated HYROX storefronts in Europe, starting with the UK, Germany, France, Italy, Spain, and the Netherlands. The storefronts bring together everything athletes need into one place, including a curated selection of products from official HYROX partners.

Amazon Music is also launching curated HYROX playlists designed for each functional station and run, accompanying athletes from training through race day.