Amazon.com Inc. has unveiled a trio of new tablets designed to challenge Apple Inc.’s high-end iPad lineup. The company introduced the Alexa Tablet series on Thursday, offering devices in 8-, 11-, and 12-inch sizes. The largest model, dubbed the “Pro,” is aimed at users who rely on tablets for both entertainment and productivity. Priced significantly lower than competitors, the new tablets start at $230, $330, and $500 respectively.
The Alexa Tablet series runs Google apps such as Gmail, Docs, and YouTube, marking a notable shift in Amazon’s hardware and software strategy. By integrating these popular apps, Amazon is positioning its tablets as versatile tools for both work and leisure. The company’s aggressive pricing strategy underscores its intent to capture a larger share of the tablet market.
Amazon’s new devices will hit the shelves on October 14, 2026. The move comes as the tech giant seeks to differentiate itself in a crowded market dominated by Apple and Samsung Electronics Co. With its competitive pricing and comprehensive app support, Amazon is poised to attract a broad range of consumers.