Amazon's In-House Brand Rivals Higher-End Brands at Affordable Prices
A style writer put Amazon's in-house clothing brand to the test for four months. The writer, Shannen Zitz, evaluated a range of everyday wardrobe staples from Amazon Essentials, including jeans, a white t-shirt, shorts, leggings, and sneakers.
Zitz found that these pieces from Amazon overdelivered on quality at an affordable price. She tested each item for comfort, quality, versatility, and style, comparing them to similar pieces she owns at higher price points.
The writer was most impressed by the wide-leg jeans, which she said rival the look of her $200+ denim. She praised their comfortable fit, breathable fabric, and flattering silhouette.
Other standouts from Amazon Essentials included a relaxed-fit cotton t-shirt that is both soft and opaque, and a button-down shirt that pairs well with tailored trousers and jeans.