APAC Hotel Rates Forecast: Uneven Growth Across Region in 2027

Hotel rates across Asia-Pacific (APAC) are expected to rise in 2027, but the region is shaping up as one of the world's most uneven hotel markets. American Express Global Business Travel's (Amex GBT) Hotel Monitor 2027 forecasts hotel rates in key APAC business destinations using ranges for the first time, reflecting uncertainty around geopolitics, inflation, and commodity prices.

The report is based on Amex GBT data combined with International Monetary Fund (IMF) inflation and GDP forecasts, using Prophet time-series modelling. Amex GBT identifies India as a market to watch due to additional hotel supply coming online, which will improve the quality and availability of rooms.

Seoul is forecast to record the region's strongest increase, with hotel rates expected to rise between 4.3% and 6.4% year on year. India is also set for continued rate growth, although at a slower pace than in recent years. Bengaluru is forecast at 5% to 5.5%, while Delhi is expected to rise 4.5% to 5%.

China presents a markedly softer picture, with hotel rates forecast to see flat to moderate growth in major business cities as room supply continues to outpace demand. Beijing is forecast to rise 1.9% to 3%, while Guangzhou could see rates range from a 0.3% decline to a 0.8% increase.

Hotel sourcing is shifting from an annual exercise towards a more continuous process, particularly as buyers contend with markets where hotel pricing, airfares, and demand are moving at different speeds. Amex GBT recommends using the lower end of the ranges if the Middle East conflict persists or global inflation remains around the IMF's July 2026 forecast of 4.7%.