Apple Aims for Foldable iPhone Duo Sales of 6M Amid Production Hurdles
Apple's foldable iPhone Duo has been generating buzz since its release on October 23. Counterpoint Research predicts that Apple could sell around 6 million of these devices this year, but meeting this target depends heavily on how well the company ramps up production.
The iPhone 18 Pro lineup, which includes the Duo, has seen strong early sales in China, with a 12% increase compared to the initial sales of the iPhone 17 Pro. This is likely due in part to Apple's decision not to release a base-model upgrade alongside the Pro models, steering consumers towards the more expensive options.
Apple Pay has also expanded its reach, launching in India and partnering with Axis Bank for the service. The introduction of Apple Pay in India marks a strategic move by the company to deepen daily engagement with Apple devices and increase switching costs for users.