Apple is facing a critical question as it prepares to launch its new iPhone Duo: will customers rush to buy the $3,499 foldable phone? The answer could have significant implications for Apple’s stock and the tenure of its new CEO, John Ternus. Analysts have noted muted demand for the recently released iPhone 18 Pro models, suggesting that consumers may be waiting for the Duo or simply holding off on upgrades.
The iPhone Duo, set to launch on October 23, could boost Apple’s average selling price, a key metric for investors. If the Duo succeeds, it would signal that Apple still has the innovative edge that Wall Street values. However, if demand is lackluster, it could indicate broader challenges for Apple’s flagship product line. Analysts from Bank of America and UBS observed shorter wait times for the iPhone 18 Pro models compared to last year, suggesting weaker initial interest.
One theory is that consumers are waiting for the Duo, which would be a positive sign for Apple. However, UBS analysts caution that the $1,999 starting price of the Duo might limit its incremental sales. Additionally, Apple has faced price increases across its flagship products due to rising memory costs, which could deter some buyers. The company has introduced trade-in incentives and leasing programs to offset these increases, but it remains uncertain whether these measures will be enough.
Sales of the Duo will be a small fraction of the 250 million iPhones Apple is expected to ship this year, but they will be crucial in shaping perceptions of Apple’s growth potential. Initial supply challenges could impact availability, but a shortage could also generate buzz. As Apple prepares for the launch, the level of customer interest will set the tone for the company’s performance in the coming months.