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Apple Beats Global Smartphone Market with Record-Breaking iPhone Shipments

Guavy AI Editorial Team
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AAPL
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Apple's iPhone shipments rose by 13% year-over-year in Q2 2026, bucking the trend of a projected 16.7% decline in global smartphone sales.

This growth can be attributed to strong demand for the iPhone 17 series and Apple's stable pricing strategy, which has allowed it to capture market share despite rising memory costs.

Apple's iOS market share is on track to reach a record high of 23.6%, while Android shipments are expected to fall by 24.3% due to manufacturers pulling back from less profitable entry-level devices.

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