Apple Boosts Streaming Prices Amid Industry-Wide Hikes
Apple has increased the price of its TV streaming service, Apple TV, from $12.99 to $14.99 per month or $119 a year. This is the second time in two years that Apple has raised the price of Apple TV, following a previous increase from $9.99 to $12.99 last year.
The company has also increased the cost of its 'One' subscription bundle, which combines Apple TV with other services such as iCloud storage, Apple Music and Apple Arcade. The new monthly cost for an individual plan is now $21.95, up from $19.95.
This price hike comes amid a trend of increasing costs across various streaming services, including Peacock, Netflix, Amazon Prime, Hulu, Disney+, Paramount+, Max, and YouTube Premium.