Apple's stock closed at $331.34 on September 15th, just under 4% below its 52-week high of $344.57 reached on July 29th.
The autumn lineup is premium-only, shifting growth from unit volume to average selling price and margin discipline.
Early pre-order lead times for the iPhone 18 Pro were mixed, with analysts split on their significance.
The company enters the new iPhone cycle trading near its own ceiling.
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