Apple Expects to Sell Six Million iPhone Duos in 2026
Counterpoint expects Apple to sell six million iPhone Duos in 2026. The base model starts at $1,999 and can reach up to $3,199 with additional storage. This is despite concerns about production capacity.
The high-end phone's sales have been questioned by analysts, who wondered if customers would opt for the traditional iPhone 18 Pro or Pro Max instead. However, Evercore predicts that many people will upgrade because they want a newer model.
iPhone revenue was $54 billion last quarter, up 22% year over year and accounting for half of Apple's total revenue. The company's stock price is up 21% this year, with a market cap of $4.8 trillion behind Nvidia's $5.5 trillion.