Apple Imitates Microsoft: iPhone Duo’s Troubling Similarities to Surface Duo

The iPhone Duo's design and marketing campaign have raised eyebrows for their striking similarities to Microsoft's Surface Duo, released in 2020. The iPhone Duo's promotional images and presentation style mirror those of the Surface Duo, with both devices featuring a dual-screen design and multitasking capabilities.

Apple's decision to name its device 'iPhone Duo' has also been met with criticism, as it closely resembles Microsoft's original naming convention. While the iPhone Duo boasts advanced features such as a flexible inner display and a 5.4-inch outer display, it lacks some of the innovative aspects of the Surface Duo.

MKBHD praised the Surface Duo's hinge design in 2020, calling it 'the nicest hinge I've ever used in a piece of tech.' The iPhone Duo's hinge has been criticized for its asymmetrical look when closed. Furthermore, Apple's decision to replace Face ID with a side-mounted Touch ID sensor has been seen as a step back from the company's previous innovations.

The price of the iPhone Duo also raises questions about Apple's commitment to innovation. At $1,999, it is significantly more expensive than the Surface Duo when it was first released in 2020 ($1,399). When adjusting for inflation, the Surface Duo would be around $1,700 today.