Apple Increases Apple TV Prices Amid Market Competition

Apple Inc., one of the world's largest companies, has raised the price of its streaming service Apple TV to $14.99 per month and $119 per year. The new prices reflect a $2 increase from the previous monthly fee and a $20 jump from the annual cost.

The move is aimed at aligning Apple TV with competitors in the market and comes after a similar price hike for Apple Music earlier this year due to rising licensing costs.

AAPL's financial metrics suggest that the stock may be overvalued by 12.5% according to GuruFocus, which estimates its intrinsic value to be $284.13 compared to its current trading price of $319.70.