Apple Stalls at $336 as Markets Eye iPhone 18 Sales Trends
Apple's stock price remains steady around $336.5 as markets assess demand for its new iPhone 18 cycle. The company reported a 16% year-over-year increase in revenue to $109.4 billion and a 29% rise in earnings per share to $2.02 in the third fiscal quarter.
The recent earnings report shows strong fundamental factors supporting long-term growth, including record June-quarter revenue for iPhone, Mac, and Services. However, the key factor at this stage is the performance of the new product cycle, particularly the sales trends of the iPhone 18 Pro and Pro Max.
Investors will be watching early device demand, delivery times, average selling prices, and whether AI functionality provides a real incentive for users to upgrade their smartphones. The European Commission's regulation of the App Store ecosystem also remains a risk, with Apple adapting its rules to comply with the Digital Markets Act (DMA).
The bulls' inability to break through resistance around $345 increases the risk of a deeper correction, but as long as AAPL trades above $332-$330, there is potential for a return to this resistance area and a breakout. A loss of support would increase pressure and could lead to a decline toward $325-$320.