Apple Stock Rises Despite CEO Warning on Memory Prices

Apple's stock price rose by 0.81% to $311.86 on August 24, 2026, despite warnings from outgoing CEO Tim Cook about memory prices becoming a 'natural disaster'.

Cook had stated that the company was facing significant constraints in the supply chain due to limited flexibility and high demand for memory.

He specifically mentioned that Apple would be scrambling on the supply side in a quarter, implying a shortage of memory components.

The remark about wanting more suppliers is particularly noteworthy, as it highlights the limited competition in the memory market, with Micron, Samsung Electronics, and SK Hynix accounting for roughly 95% of global DRAM production.