Apple SVP Deirdre O’Brien Sells 46,389 Shares After Vesting 99,878 RSUs

Apple's Senior Vice President Deirdre O’Brien recently completed a series of transactions involving her company stock. On October 1, 2026, 99,878 of her restricted stock units (RSUs) vested and settled into common shares. Apple withheld 53,489 shares to cover tax obligations related to the vesting.

The following day, October 2, 2026, O’Brien sold a total of 46,389 shares under a pre-established Rule 10b5-1 trading plan. The sales were executed in two batches: 40,764 shares at an average price of $333.35 and 5,625 shares at an average price of $333.91. The gross proceeds from these sales amounted to approximately $15.47 million.

The RSUs that vested were part of a performance-based award granted on October 1, 2023. The settlement was determined by Apple's total shareholder return (TSR) relative to the S&P 500 companies over a three-year period. Apple's TSR ranked in the 76.20th percentile, which led to the vesting of 99,878 RSUs.

Following these transactions, O’Brien's holdings include 136,810 shares of Apple common stock, with no remaining RSUs.