Apple Unveils $2,000 Foldable iPhone Duo Under New CEO Ternus
Apple's new CEO, John Ternus, is hosting his first major product event today at Apple Park in Cupertino. The highly anticipated 'Surprise and Shine' event marks a significant change from previous years, as Tim Cook is no longer leading the presentation. This year's lineup includes several innovative products that aim to revitalize Apple's hardware innovation.
The headliner of the event is the iPhone Duo, a foldable smartphone priced at approximately $2,000. The device features a unique book-style form factor that unfolds to a tablet-sized display, responding directly to Samsung's Galaxy Z Fold line and perceived concerns about Apple playing catch-up on hardware innovation.
The iPhone 18 Pro and iPhone 18 Pro Max will also be unveiled, featuring the A20 Pro chip and new design elements. These devices are expected to start at $1,100 to $1,200, with potential price hikes of $100 to $300 across the lineup due to rising memory and storage costs.
The Apple Watch Series 12 and AirPods 5 will also be showcased during the event. Analysts have expressed optimism about the iPhone Duo's potential impact on Apple's stock performance, with some predicting a reacceleration of growth in fiscal 2027 if the product is successful.