Apple Unveils Foldable iPhone Ultra: A High-Stakes Product Launch

Apple's new CEO, John Ternus, made his debut this week by unveiling the company's first foldable iPhone, dubbed the iPhone Ultra. The highly anticipated device has been in the works for a long time and is expected to be one of the most closely watched product launches in recent history.

The stakes are high, as the success or failure of the iPhone Ultra will have significant implications for investors. One key metric to watch is the price point, which exceeds $2,000, making it a premium offering even by Apple's standards.

Another crucial aspect to consider is Apple's supply chain situation. It's possible that the company may only ship a few hundred thousand units initially, which could dampen revenue numbers despite strong demand.