Apple Unveils New iPhone Models with Enhanced AI Capabilities

Apple Inc.'s latest iPhone models, the iPhone 18 Pro and Pro Max, have been priced at $1,199 and $1,299 respectively. The new devices feature Apple's A20 Pro chip, which boasts a 32-core neural engine for enhanced on-device AI performance.

The A20 Pro chip is designed to provide significant improvements in CPU and GPU performance, with gains of around 40%. It also features higher memory bandwidth and improved cooling systems.

Analysts expect Apple to enter the foldable phone market soon, with some predicting that the company could capture up to 44% of folding-phone revenue by 2026. This is expected to be achieved through partnerships with Samsung, durable hinge design, and reduced crease visibility.

The new iPhone models also feature improved batteries, with the Pro model offering around 36 hours of video playback and the Pro Max delivering up to 45 hours. The devices run on iOS 27 with Apple Intelligence and Siri AI.