Apple's 2026 Launch Event Meets Expectations, Boosts Bullish Sentiment

Apple's fall 2026 launch event has been met with expectations according to research reports from Goldman Sachs and JPMorgan. Both firms maintained their bullish ratings on the company, citing the potential for incremental growth due to foldable screens and AI technology.

The price hike for the iPhone 18 is expected to boost Apple's average selling price (ASP), further contributing to the company's growth prospects. The new CEO has also introduced higher prices for the latest models, which may be a strategy to increase revenue.

Qualcomm faces a wafer-allocation squeeze due to Apple's demand, while AMD and NVIDIA remain constrained by other factors. TSMC's pricing is expected to rise as a result of Apple's 50-60% reservation of its early 2nm capacity.