Apple's Biggest Hardware Event in Years to Unveil Foldable iPhone

Apple Inc. (AAPL) is gearing up for its biggest hardware event in years, scheduled for September 9th. The company will likely unveil a foldable iPhone, marking a significant departure from its traditional form factor.

This move could be crucial in establishing a new premium upgrade cycle and potentially driving growth in the hardware segment. A foldable device would also give investors something new to look at, which is essential for maintaining investor interest and driving stock prices.

The event will be closely watched under new CEO John Ternus, who took over after Tim Cook transitioned to executive chairman earlier this year. This marks an early test of how Apple introduces its next chapter with new leadership.