Apple’s Cook Sells $63.8 Million in Stock Amid Mixed Market Developments
Timothy D. Cook, the Executive Chair of Apple Inc., completed a significant stock sale on October 2, 2026, totaling approximately $63.8 million. The shares were sold at prices ranging from $331.44 to $333.94, near the stock’s current price of $332.89 and close to its 52-week high of $345.34.
The sale followed the settlement of 374,541 restricted stock units (RSUs) on October 1, 2026, which converted into an equal number of common stock shares. Apple withheld 199,038 shares, valued at $65,746,232, to cover tax withholding requirements related to the RSU vesting. The RSU vesting was determined by Apple’s total shareholder return performance, with the company ranking in the 76.20th percentile.
The sales were executed pursuant to a Rule 10b5-1 trading plan, which Mr. Cook adopted on May 28, 2026. Additionally, he disposed of 26,325 shares through a gift on the same day. Following these transactions, Mr. Cook now owns 3,237,843 shares of Apple common stock, held through his trust.
In other recent news, Apple Inc. has faced a mix of developments impacting its stock and business operations. Morgan Stanley adjusted its price target for Apple to $355 from $360, maintaining an Overweight rating. The firm noted that while Apple has an exciting product roadmap, the earnings outlook has seen little change. Meanwhile, Needham reiterated a Hold rating on Apple, highlighting potential competitive risks from Meta Platforms and other AI-focused companies that could challenge Apple’s ecosystem.
Morgan Stanley also reaffirmed its Overweight rating on Apple, citing steady demand for the iPhone 18, with lead times for the Pro and Pro Max models remaining consistent year-over-year. Additionally, Apple and Amazon are now facing a consumer class action in the UK over their 2018 sales agreement. The UK’s Competition Appeal Tribunal has allowed the class action to proceed for purchases made on Amazon’s UK marketplace, while claims for purchases made elsewhere were rejected.