Apple's Foldable iPhone Ultra Faces Skepticism Among American Buyers

A recent online survey of American adults conducted between August 13th and 17th has revealed limited enthusiasm for Apple's upcoming foldable iPhone Ultra. The survey, which polled 2,605 respondents, found that seventy-five percent had no intention of purchasing the device due to its anticipated high cost.

The analysis by age group highlighted a lukewarm response across all demographics. Among Baby Boomers, eighty-three percent were not interested in the device, while seventy-seven percent of Generation X respondents shared this view. Millennials showed a slightly greater openness, but sixty-eight percent still indicated no intention to buy. Generation Z, however, proved the most receptive, with sixty-nine percent saying they would decline the new handset.

Despite general scepticism, around one quarter of respondents expressed an interest in the foldable iPhone Ultra. The survey also underscored a pronounced sensitivity to price, with respondents stating a willingness to pay an average of 781 US dollars for the device, slightly below the launch price of the standard iPhone 18.

The results suggest that Apple may need to reconsider its pricing strategy for the iPhone Ultra, which is expected to exceed 2,000 US dollars. The official launch of the foldable iPhone Ultra is widely expected to take place at Apple's autumn event scheduled for September 9th.