Apple’s latest iPhone Pro models have seen a muted response compared to previous releases, raising questions about consumer interest. Analysts are watching closely to see if potential buyers are holding out for the upcoming iPhone Duo, Apple’s first foldable phone, set to launch on October 23. The Duo, priced at $3,499 in Australia, could significantly boost the average selling price of iPhones, a key metric for investors.
Initial delivery wait times for the iPhone 18 Pro and Pro Max were shorter than last year’s models, suggesting lower demand. Bank of America noted that the iPhone 18 Pro had a 14-day wait time compared to 18 days for the iPhone 17 Pro, while the Pro Max had an 18-day wait time versus 25 days last year. UBS observed similar trends, though they cautioned that the $1,999 starting price of the Duo might limit its appeal.
Recent reports indicate a slight uptick in demand for the Pro models, but analysts remain uncertain whether this is due to increased interest or simply better inventory management. Some consumers may be deterred by a $100 price increase across Apple’s flagship products, driven by rising memory costs. To mitigate this, Apple and its carrier partners have increased trade-in values and introduced new payment options, including a leasing program.
For Apple’s stock to remain strong, the iPhone Duo must generate significant buzz. IDC estimates that Apple could sell 10 million Duo units in its first year, but manufacturing challenges could impact initial supply. Despite potential shortages, a successful launch could reinforce Apple’s innovative edge and support its stock, which has already risen 22 percent this year.