Apple's John Ternus Takes Reins as New CEO, Eyes Foldable Future

John Ternus has officially taken over as Apple's CEO after Tim Cook ended his 15-year tenure. Ternus, who joined Apple in 2001 and served as senior vice president for hardware engineering since 2021, will oversee the launch of new products including a foldable iPhone and an updated version of Siri.

Ternus has been instrumental in developing several Apple product lines, including the iPad and AirPods. His appointment is seen as a sign that Apple is doubling down on innovation across its device portfolio.

Analysts expect Apple to make headway quickly in the foldable phone market, which is currently dominated by Samsung. The company is also set to launch a new version of Siri with more conversational capabilities and personalized content.